About Ikigain

Learn about our mission to help people discover their life's purpose through the ancient Japanese wisdom of Ikigai. Meet our founder Sindy and discover how this platform came to be.

Sindy, founder of Ikigain, holding the Ikigai Self-Discovery Cards

Hi! My name is Sindy!

I believe You have asked yourself questions like – What is success to me? Do I even want to be successful? How to find the inner drive for waking up in the mornings? What makes me truly happy? Am I happy now?

Yap! Actually, I was there… constantly asking myself those questions. I had lost YEARS looking for things that excite me and make me happy.

One day I came across Japanese philosophy and a book called "Ikigai" and it consumed me. Not only I had to tell the world about this amazing Japanese perception – I had to do it in the most interactive way possible.

Soon enough the idea of creating a card game came. Long story short, I can now help anyone get to know IKIGAI concept through a playful activity called IKIGAIN Cards.

Our Mission

We believe everyone deserves to live a life of purpose and fulfillment. Our mission is to help people discover their Ikigai through scientifically-backed Ikigai tests and personalized guidance.

Evidence-Based

Our Ikigai tests are grounded in psychological research and the authentic Japanese concept of Ikigai.

Personalized

Every Ikigai test is tailored to provide unique insights for your individual journey and goals.

Comprehensive

We provide holistic insights that cover all aspects of your life and purpose discovery.

Real Stories

Real People, Real Transformations

People just like you have used Ikigai to find clarity, change careers, and build lives that feel genuinely meaningful.

Verified Purchase

Life-Changing Experience

Best Purchase This Year

Highly Recommend

Amazing Quality

Before

Stuck in corporate tech — showing up, doing the work, but feeling completely empty and purposeless every day.

After

Found her passion in sustainable design. Now creates products that align with her deepest values and make an impact.

“The Ikigai test helped me realize that my true passion was in sustainable design. I've never been happier in my career.”

Sarah Johnson

Corporate Tech → Sustainability Design Lead

Career Change

Before

10 years in management consulting. Successful on paper, but burned out and completely disconnected from any sense of meaning.

After

Discovered his mission was in education and social impact. Now helps hundreds of students find their own path every year.

“I was stuck in corporate consulting for years. This test showed me my calling was in education and social impact.”

David Chen

Management Consultant → Social Impact Educator

Purpose Discovery

Before

15 years building other brands in marketing. Skilled at her job, but felt like a mechanic who couldn't fix their own car.

After

Found her Ikigai at the intersection of food, sustainability, and business. Built her own consultancy from scratch.

“After 15 years in marketing, I discovered my Ikigai in food sustainability. Now I run my own consultancy.”

Maria Rodriguez

Marketing Director → Sustainability Consultant

Entrepreneurship

Discover Your Ikigai with Our Self-Discovery Cards

Transform your life with 35 thoughtfully designed cards that guide you through self-reflection and purpose discovery

A beautiful card game specially made for self-coaching and self-observation inspired by the Japanese philosophy of Ikigai – the reason for living.

35 beautifully designed cards
5 chapters: Heart, Lungs, Hands, Mind & Soul
Perfect for personal growth and reflection

$19.90$29.95

34% OFF

Ikigai Self-Discovery Cards - 35 beautifully designed cards for personal growth

Meet Our Team

The family behind the Ikigain journey

Sindy

Founder & Creator

Finding purpose in life can be a winding and sometimes uncertain path. We often find ourselves at crossroads, asking, "What is my purpose?" It's a deeply personal question, yet universal in its resonance. For me, the answer began to reveal itself through self-reflection, discovery, and a powerful tool: the Ikigain self-discovery cards. These cards helped me tap into my true passions and opened doors to the next chapter of my life.

Connect with Sindy

Karlis

eCommerce & Strategy Expert

As you all know, my name is Sindy, and I am the founder of this incredible Ikigain journey. But I'm not walking this path alone—my family is at the core of everything I do. My husband, Karlis, is not only my partner in life but also a driving force behind our business. With his deep expertise in eCommerce, especially on Amazon, we've been able to bring the IKIGAIN brand to life in a way that reaches people far and wide.

Connect with Karlis

Family-Owned & Operated Business

Behind the Scenes