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Goodwill: meaning and example

noun · In the sense illustrated below

Friendly concern and a willingness to cooperate.

Example sentence

“A sincere apology helped restore goodwill between the groups.”

An illustrative sentence written for Ikigain.

Putting it into words

At work

“Built goodwill with customers by explaining delays clearly and following through on promised updates.”

This example illustrates a positive sense or context. The same word can have other meanings; choose it for what you actually want to say.

See the complete G-word list and usage notes →

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