Creative decisions, observable results · An original fictional case
A tiny campaign with a tempting chart
A neighbourhood service has a €120 ad test and two messages. One drew 14 clicks and one 10; neither produced enough bookings to compare reliably.
The brief
Your job is to notice the trade-off.
Make two decisions and create a small piece of work. Every option has a consequence; none is a test score. The case is invented by Ikigain to let you sample a kind of thinking, not to imitate an employer assessment.
Your typed notes stay in this browser. Avoid personal, client or confidential information on this shared-device-friendly exercise.
First read the ordinary work →Loading the interactive case…
Keep the experiment in proportion.
The decisions and circumstances above are fictional. They are based on Ikigain’s editorial reading of occupation descriptions, not a real company’s process or a validated measure of skill. A short exercise cannot tell you whether this career fits your life. Follow up with a practitioner, local training requirements and actual vacancies.
These sources describe the occupation; they did not supply the fictional brief, decisions or feedback.
- BLS Occupational Outlook Handbook: Market Research Analysts ↗ — Broad U.S. market-research-analyst-and-marketing-specialist wage and outlook, analytical duties, and typical education
- BLS Employment Projections Methods Overview ↗ — Scope of national projections, including self-employed workers
- O*NET OnLine: Search Marketing Strategists (13-1161.01) ↗ — Specific digital/search marketing task mix and explicit linkage to broader BLS wage data
- O*NET OnLine: Market Research Analysts and Marketing Specialists (13-1161.00) ↗ — Broader occupational definition and research, analysis, and reporting tasks
O*NET® information is adapted under CC BY 4.0. USDOL/ETA has not approved, endorsed or tested this work sample.
Saved paths and work-sample notes stay in this browser. Fictional exercises are for exploration, not professional assessment.